written by Ross Anderson, Entrepreneurship Facilitator
A Google My Business (GMB) profile is a key tool for businesses to help customers find them online. It helps businesses stand out in search engine results and provides them with an easy way to communicate with customers. GMB profiles provide key information such as the business address, contact information, hours of operation, and services offered. Additionally, customers can leave reviews and ratings for businesses on GMB profiles, which can help to build trust and credibility with potential customers. Overall, GMB profiles are a powerful marketing tool for businesses to boost their visibility, increase customer engagement, and help them grow.
When you build your profile make sure your business information is accurate and up-to-date. This includes your business hours, address, contact information, and website.
Optimise your profile with keywords and phrases that potential customers may use to search for your business. Adding photos of your business, products, and services also enhances your business profile.
Ensure you respond to reviews, both positive and negative, to show customers you care about their experiences. Most importantly ask customers to leave reviews on your Google My Business. These reviews will assist with your business ranking with google search. Posting regular updates to keep customers informed about your business, including new products, services, and events will also assist with ranking for potential customers to find you.
Finally, analysing your Google My Business profile is important because it helps to track the performance of your business’s online presence and helps identify areas where improvement can be made. It also allows you to monitor customer feedback and reviews, which can be used to make adjustments to your business’s offerings, as well as its overall customer service. Additionally, analysing your Google My Business profile allows you to track how your business is ranking in local search results, as well as competing businesses, so you can make adjustments to your SEO strategy as needed.