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The number one thing I have noticed is that people are just focusing on features in their sales copy (advert wording). Here it is… If you want to sell a lot more of whatever you sell, you have to focus on the right things. What are the right things? Believe it or not,...

People often imagine successful business owners as individuals who have achieved this by their own effort. But the people who are most successful in business don’t go at it alone. Even if they are starting with a business idea. Whereas, a business professional will...

Diversification and expansion in business may form a key part of your business growth or can be a productive activity in changing markets to help offset downturns in one or more areas of your business and to help manage risk in business. Types of diversification...

These tips can help you not just survive, but thrive in challenging times. Knowing your strengths and focusing on your market will help you focus on the aspects of your business you can control. Developing resilience and strategies for managing in changing times may...

When you are running your own business, no matter what structure you have or industry you are operating in, keeping accurate, up to date records is essential. Setting targets, knowing your financial position and having the information to hand to make informed business...

Applying for grant funding? Increase your chances for success by following some basic rules: Check your eligibility. Have you noticed that some funding seems to be just made for your business and your needs? You are able to tick all the boxes and are confident that...

2022 has certainly thrown a few curve balls to our business community so far! In the face of challenges and impacts, it may be timely to get back to basics, refocus and review how your business is performing and identify areas where improvements can be made and...

Let’s face it – if you are in business or thinking about launching a business, you are going to need customers. Your product or service may be the most innovative or outstanding in its field, however, unless you understand your customers and provide something of value...

You have a great idea and you are ready to take the plunge and launch it in the market. However, how can you be sure your idea is viable? How can you test its true worth? While there may be a shortage of crystal balls to help you see into the future, the following...